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NOVOMANIA 2012
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NOVOMANIA 2012
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NOVOMANIA
DOING BUSINESS IN CHINA FREQUENTLY ASKED QUESTIONS What legal entity structure to choose from? What different business models are common in China? How to establish a Foreign Investment Enterprise in China? Where to go? Department store or direct store? 
NOVOMANIA
CHINA APPAREL MARKET The Retailers competition for Chinese consumers is intensifying rapidly. A primary reason for this fact is the proportion of Chinese shoppers earning between 10,000 Yuan (USD 1,564) and 24,000 Yuan (USD 3,750) per year has increased from 11% in 2004 to 28% in 2010. Almost 1/3 of consumers also consciously keep up with the latest fashion trends for 2011 and 45% "build their wardrobe" around different occasions and needs, rising from 36% in 2010.
NOVOMANIA
NEWS SECTION Check our latest news about China fashion market, read our newsletter interviews to the brands, follow the new style trends and join us on March at Shanghai World Expo and Exhibition center!
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