Since 1989, G-Star has been a denim pioneer - originating the concept of luxury denim for the streets; popularizing raw, untreated denim as a wearable and desirable material; and introducing 3D architecture into denim construction.
For more than twenty years, craftsmanship and innovation have been at the heart of everything G-Star does, underscoring the philosophy of Just the Product.
The RAW Gallery at NOVOMANIA is a small G-Star Exhibition, where the visitors can experience the breadth and depth of the G-Star brand. The immediate visual impact generated by the in-house made glass pavilion symbolizes accessibility.